Online Advertising Details
Trinidad-Online.org is introducing new rates for banner advertising on our Web site.
Advertising on Trinidad-Online allows you to reach a unique audience,
interested consumers seeking information to enhance their lifestyles.
Editorial Overview
Trinidad-Online is about enjoying and making the most of a healthy
lifestyle. With plenty of information, the site is centered on
helping Trinidadians and Trinbagonians (at home and abroad) as
well as others interested in Caribbean culture develop a better
understanding of Trinidadian life and culture.
Here's a look at the site's major features:
- Home Page: At a glance, Web site visitors can see our latest features and
obtain regularly updated local and international news headlines
- Search: All of our information, as well as the information of our 70+
Webring members, is available through a searchable database
- Kalypso: Online version of our print 'zine' with timely original feature
stories, how-to articles, menus, and more. Updated on a monthly
basis
- De Rumshop Lime: One of the largest (if not the largest) Trinidadian and Trinbagonian
chatrooms on the Internet (1100 members and growing).
- De Trini Mall: Magazines, books, CDs, and products geared toward helping viewers
to bring a piece of Trinidad and Tobago (and the Caribbean) into
their homes. Our inventory is now being increased and expanded
to include products that will also help them to live healthy lifestyles
- Webring: Trinidad-Online is home to the Internet's largest Trinidad and
Tobago-centered webring. Through this ring sites of excellence
are given additional promotion. Once a week a site is chosen as
a "Site of the Week" and featured on the homepage
- Community Driven: Online personals and pen pal sections as well as discussion mailing
list help to enhance the community feeling that our visitors get
from Trinidad-Online.org
- Contests and promotions: Contests and promotions and giveaways are regularly held on our
site, both for our own products and for the products of those
merchants and affiliates with whom we have a relationship
- TrinidadOnline Mail: A web based email service provided freely to our visitors
- Internet Radio: 24 hour internet radio station provides a musical potpourri of
local and international talent. Committed to featuring independent
local artists. Launched on New Year's 2000 we have already received
raves from beta listeners who tested the feed in December 1999.
Praise
- “I love what you guys have done with this site. It makes me want
to jump on the first plane and come back home!”(Rox, Canada)
- "I've enjoyed your site on TnT. I'm a S.African travelling to
Trinidad this December " (Alan, South Africa)
- "I must complement you guys on an excellent site.
I am a Trini studying in the U.S. and I love to see my country
shown positively. Keep up the good work." (Brent, US)
- “Trinidad-online.org is , in my opinion, the best Trini site on
the web." (Susan, New York)
- Open Directory Cool Site
- "I recently found your website and am thrilled with the variety
of musical styles that you play." (Naipaul, US)
2000 Advertising Rates
Flagstaff Banner Ads:
Flagstaff Banner Ads are the largest and most prominent ads on
Trinidad-Online.
For a minimum commitment of only $100 US/$600 TT , you will receive
2000 pageviews (impressions) in ad banner placements across the
Web site.
Advertisers interested in further targeting their audience can
purchase banner advertising to be placed on pages within specified
content areas, such as the Bookstore, Music Store, or Personals.
Target selects can also be created by combining your choice of
available content areas for ad banner placements. The advertising
rate for banners targeting or selecting specified content areas
is $200 US/$1200 TT with a pageview guarantee of 3000.
Weighting:
Additional weighting can be purchased for $50US/$300TT per weight.
What does weighting mean? It means that for an extra $50US your
ad will have a weighting of '2' and be shown twice as much as
ads with a weighting of '1'. For an extra $100US it will have
a weighting of '3' and be shown three times as often as ads with
a weighting of '1'. Weighting is a powerful way to maximise the
impact, visibility and memorability of your ad on web surfers.
Advertiser Benefits
Brand Association: Advertising on Trinidad-Online.org puts you in an attractive,
established and respected environment with a loyal following.
Cross Promotion: Every ad submitted for inclusion on Trinidad-Online.org will
also be added to Kalypso, our print endeavour at no additional
cost for the duration of your online campaign.
Customized Marketing Packages: At your request, we can create a customized advertising package
that includes advertising online, on internet radio and in print
-- according to your needs.
Web Site Growth: Just from July 1998 to July 1999, our overall pageviews have
increased 100 percent! We had over 12 000 visitors in November
1999 alone. Advertise now and grow with us.
For more details, email, or call
Production Specifications
For the best viewing quality, across the widest variety of browsers
and platforms, we advise indexing your graphics through either
the Mac System Palette or the Netscape Palette (as opposed to
'Adaptive,' which only guarantees that the graphic will look acceptable
on a Macintosh in millions of colors). This will give your production
artist the best idea of what the ad will look like on a PC system
in 256 colors.
Ad banner size is . Please use GIF format. The graphic may be no larger than 12
kilobytes in file size.
Banners can be submitted as attachments via e-mail to . We can also retrieve the banners from your Web site. New creatives
must be sent 7 business days prior to run start. Any changes or
revisions from that point require 2 full business days' notice.
Gif89a animated banners must adhere to the same memory restrictions
as non-animated creative (maximum 12k file size). All gifs must
share the same color palette, and the first frame must be a complete
image. Also, please loop gif89a creatives no more than four times.
FOR EACH CREATIVE SUBMITTED PLEASE INCLUDE THE FOLLOWING INFORMATION:
1. Name of creative (please indicate the name of the advertiser,
e.g., acme1.gif, acme2.gif)
2. Run start date, run stop date (if applicable).
3. Alt. text (the text that should appear in place of the banner
on text-only browsers). Please limit to 30 characters.
4. Connecting URL .
5. Contact information (phone number, e-mail address, etc.) for
the person submitting the graphic.
6. The weighting you want your ad to receive.
7. Whether the ad should be displayed throughout Trinidad-Online
or only within a specified page or area.
Contact Information
To advertise on the Web site or to obtain a rate card for advertising
in Kalypso, contact:
Nicole Bland
Phon
